A fresh trend has emerged among young women looking to deter unwanted advances from men. They’re embracing “unapproachable makeup” techniques, showcasing bold looks on TikTok under the hashtag #UnapproachableMakeup. With over 91.3 million views, this trend has quickly gained traction, with women proudly flaunting their fierce makeup styles as a clever strategy to ward off unwanted male attention.

Tired of dealing with unwelcome advances, young women are turning to the viral #UnapproachableMakeup trend for a solution. This involves creating bold and striking makeup looks aimed at dissuading men with unwanted intentions. Megi Hebeja, a 22-year-old fashion influencer from Philadelphia, attests to the effectiveness of this approach, noting that it’s quick and efficient, taking just about 10 minutes.

Initially sparked by pop singer and trendsetter Hila Baksay, the trend received further momentum from UK-based makeup artist Brooke Ellis, known as @brookeellismakeup on TikTok. Ellis demonstrated the trend with a captivating video showcasing intense smoky eyes, dramatic lashes, defined cheekbones, lips, and alluring hair waves.

Other TikTok creators, such as Gabrielle (@gabxxrielle), also contributed to the trend by showcasing their take on the bold look. Megi Hebeja also shared her perspective on the makeup hack through a video post, presenting her version of the “unapproachable” makeup look as a defense mechanism.

Makeup’s transformative power is evident once again, as seen in previous instances where it completely altered appearances, such as a makeup artist’s talent in concealing acne for a bride, rendering her almost unrecognizable.