The story of Isabella Barrett is one of early fame and impressive entrepreneurship. Isabella began earning substantial amounts of money almost from the cradle. She participated in various pageants and became a standout contestant on the TLC show Toddlers and Tiaras. The program, watched by millions worldwide, showcases the lives of young beauty pageant regulars, highlighting the lengths children go to for victory—mastering complex dance routines, following strict diets, and enduring beauty enhancements such as false eyelashes, fake nails, and spray tans.

Isabella and her parents didn’t waste any opportunities. Once she gained fame through TLC, her family leveraged her popularity by promoting her on social media. At the age of seven, her parents launched her first brand, Glitzy Girl, which offered clothing and accessories tailored for ballroom dancing, gymnastics, and other activities popular among young girls.

Now 17, Isabella has expanded her empire with a second brand, House of Barrett, specializing in sportswear. She frequently models the brand’s designs herself. This year, the company released a summer swimwear collection and recently introduced a line of winter sports attire designed by Isabella.

By the age of 17, her net worth has nearly doubled to £1.8 million . Beyond the 55 crowns she won as a child, Isabella successfully monetized her name and built her wealth. These days, she indulges in luxuries like purchasing sports cars and booking Times Square billboards. She’s a lobster enthusiast and doesn’t hesitate to spend £70,000 on a party.